Meet The NYC Team

Hi! I’m allie dietzek, founder of reign_wala. I’ve pretty much always lived two lives. In one life, I have dream-worthy jobs that allow me to operate at the intersection of customer experience innovation, marketing and revenue growth. In the other life, I backpack as frequently as possible, for as long as possible, while living as simply as possible. One thing is true in both lives: I spend hundreds of hours every year in local markets around the world. It brings me tremendous joy to connect with local artisans in order to understand their techniques, processes, materials and designs. My magnetism to local artisans and cultures inspired me to dedicate myself full-time to founding reign_wala – a commerce ecosystem in which the artisan can earn a more fair price for his/her handcrafted pieces.