reign_wala = may the maker reign.
reign_wala is a brand of lifestyle clothing and accessories made entirely in partnership with artisans in India with whom we operate a profit-sharing model. "Reign" means to prosper; to have power. "Wala" is an ancient Hindi term meaning "the maker." Our brand is upheld by the skilled hands of the walas who hand-make each and every one of our pieces. Profits are delivered in cash, directly to artisans, twice per year. Our profit-sharing model enables us to double the wala's wage in their local market and we're hustling to increase this even more as we grow. Profits are paid in cash and are hand-delivered directly to artisans.
By operating at the intersection of the developed world and the developing world, and by serving as both a bridge and a window between the two, we are able to do two things really well:
1) give walas access to a global marketplace in which they would not otherwise participate, and
2) give customers access to highly unique, expertly-handmade, desirable products that would not otherwise exist — and a highly authentic view into the lifestyles of the people who made them.
We believe (and we think you do, too) that no matter how opposite our lifestyles may be, we're all more alike than we are different. reign_wala fosters this belief by creating a value exchange between walas and customers that brings us all closer to each other and to the world we share.