In 2015, reign_wala founder allie dietzek met artisan Sunny Kumawat while traveling in India and proposed the idea of bringing his designs to customers around the world. Fast forward to 2018 and reign_wala was born with Sunny as our first featured artisan partner. Today, Sunny has taught a small team of artisans how to hand-make his designs, and the designs we create together. These artisans are boys, girls, men and women, ranging in age from 11 years old to 40 years old. Meet the walas, and see the village and process on our Insta stories!
Each piece is hand-knotted using hand-dyed, waxed nylon string. You’ll see that some of our pieces feature brass charms – and even the charms are handmade! Each charm is created by pouring liquefied brass into a mold the shape of the charm (imagine an ice cube tray). Once cooled, charms are popped out of the mold and hand-brushed clean. Our brass contains no nickel, so it will never tarnish or turn your skin green. All pieces have an adjustable closure. They're also totally safe for oceans and showers.
Pieces in this collection take between four and twelve hours to make. We know you’ll love the style, durability, quality and uniqueness of each piece.