What's a wala?
The suffix “-wala” is derived from sanskrit and is commonly used in Hindi to mean a variety of things. One of its meanings, “the person who makes the thing,” is like the suffix “-smith” in English. Think of a locksmith or a silversmith.
To be the 'wala' who does something is to be the expert. The one who is famous for doing that thing.
To “reign” means to have power and to prosper.
reign_wala is about rewarding makers and experts in developing countries, who use their hard-working hands every single day to make our gorgeous goods. It's about creating opportunities for these makers to benefit from the global retail economy.
Swipe through to meet some of the walas that make our pieces!